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Posts tagged ‘To Sell Is Human’

What you can learn from author Dan Pink and Bob the Builder

Besides being able to write and revise stories, writers need to be skilled in the art of selling. Especially nowadays, when writers are called on more than ever to sell themselves and their books. So when I heard that Dan Pink had written a book about selling called To Sell Is Human: The Surprising Truth About Moving Others, I bought it.

Along with the insight about selling, I came across some advice that applies to writing.

Pink says that when facing challenges, like making cold calls and pitching prospects, some self-help gurus might advise you pump yourself up with statements such as, “I’m the best salesperson on the planet,” and “No one is as awesome as me.”

While you must believe in your product or service and your ability to sell it, Pink says that social science reveals something more nuanced about how we talk to ourselves and its impact. Read more