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Posts tagged ‘writing’

Building an author brand that doesn’t feel like a costume: part two

In my last post, I talked about the mindset shift of moving away from a “professional costume” and toward a brand that feels like home. I shared how my history in energy medicine and my love for the “stars and soil” of my own life became the compass for my online author presence.

But how do you actually put that into practice? How do you move from a philosophy to a platform without losing your soul in the process?

Here is how I’ve been “dressing” my digital space to match the magic I’m writing about.

Claiming your space: the naming strategy

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Building an author brand that doesn’t feel like a costume: part one

Most of us became writers because we wanted to hide. We wanted to stay safely tucked behind the keyboard, letting our prose speak for us while we remained comfortably invisible.

But then we finish a manuscript and realize the industry has changed. The word “platform” starts appearing in every query guide and agent blog. Suddenly, we’re told we need to be marketers, influencers, and “brands.”

For a long time, that felt like being asked to put on a costume that didn’t fit. I didn’t want to be “salesy.” I didn’t want to shout into the void of social media. But I’ve recently realized that branding doesn’t have to be a mask—it can be a mirror.

Why I chose my name over a company name

When I first started thinking about my online presence, my instinct was to hide behind a business name. It felt safer, more professional, and less… vulnerable. But as a Life Transition Coach for over 20 years, I know that people don’t connect with logos—they connect with souls.

I decided to lead with Carol Despeaux Fawcett rather than a generic company title because my writing is deeply personal. If I want readers to trust me with their time and emotions, I have to show up as myself—”Gaga” to my two precious grandsons, poet, Airbnb hostess, entrepreneur, and recovering “divine janitor” included.

Finding your “stars and soil”

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How to keep your story running in the background of your mind

For years, my brain had a default setting. No matter what I was doing—folding laundry, sitting in a waiting room, or driving—the “background app” running in my mind was business. I was constantly triaging to-do lists, marketing strategies, and logistics.

It was productive, sure. But it was also killing the magic.

Over the last few years, I’ve made a conscious, radical shift. I’ve closed the “business” tab and opened the “story” tab. Now, when the world gets loud or the chores pile up, my manuscript is what hums in the background. This mindset switch has changed everything for my consistency.

Making the mindset switch

We are often told to “treat writing like a business.” While that’s great for hitting deadlines, it can make the act of creation feel like just another chore on the list. When your writing is the first thing to get cut during a crisis—like a surgery or a season of caregiving—it’s usually because we’ve categorized it as “work” instead of “life.”

By letting the story run in the background, you aren’t just a writer when you’re at the keyboard. You’re a writer while you’re washing the dishes or taking the dog for a walk.

Tips for dreaming into your story

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When the muse meets the gurney: staying a writer when life refuses to cooperate

We’ve all been there. You have the vision, the character arcs, and that one perfect line of dialogue etched into your soul—and then life decides to rewrite your entire schedule.

As writers, we often feel like if we aren’t putting words on a page, we’re losing our “membership” to the craft. We think if the manuscript isn’t growing, the writer in us must be shrinking.

But I’ve spent the last few years learning that writing isn’t just a verb. It’s a way of seeing.

It’s been a long time since I sat in this digital space with you. Why? Because life happened in the loudest, most physical ways possible.

I spent nearly a decade as the primary caregiver for a dear friend, a journey that recently came to a heartbreaking end with her passing. Amidst the emotional weight of caregiving and grief, my own body decided to join the fray. I took a fall down the stairs that resulted in a torn quad tendon, followed by surgery and months of grueling rehab.

When you’re navigating death, grief, and learning how to walk again, “finding time to write” can feel like a cruel joke. For a long time, my writing was the first thing to be sacrificed. But lately, I’ve found a way back. I’m getting better at staying consistent, even when the world is chaotic.

How to stay “in character” when you can’t get to the keyboard

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How to write riveting sex scenes that leave your reader wanting more: creating chemistry, part 2

How To Create Chemistry Between Your Characters

In most cases, your characters aren’t going to meet and then just fall into bed together. If they do, then you’re probably writing hard-core erotica or porn and that’s not what I’m discussing today.

Even if your characters don’t have sex, maybe there’s some heavy petting or flirtation that occurs and you’ll want to build up to that as well.

So how do you build chemistry and anticipation between your characters?

A sex scene is the culmination of everything your two characters have done, said, and been through together from the moment they meet.

Chemistry is that feeling of connection between two people. I like to call it the charged energy between two people. It’s a draw to someone else that makes you want more of them.

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How to write riveting sex scenes that leave your reader wanting more: the language of love, part 1

Have you ever read a sex scene in a novel and cringed?

You can find bad writing anywhere, in any genre. But, as author Diana Gabaldon says, “While bad writing about murderers, spies, elves, or young people with self-esteem issues is merely boring—bad writing about sex is hilarious. So, how do you ensure that readers are riveted to the page rather than rolling on the floor or running off to find a spouse or friend to read the most memorably horrible phrases aloud to?”

I don’t know about you, but when I read a bad sex scene, I’m either rolling on the floor laughing and/or feel embarrassed for the author. In fact, there’s a certain bestselling male author that I really enjoy reading, and then one day I read a sex scene he wrote. It was so awful and cringeworthy that I couldn’t read anything by him for a long while. You don’t want your readers to have a similar experience.

When some of my writer friends found out I was preparing a webinar on how to write sex scenes, most of them asked me the same question—what do you call “it?” Meaning, of course, what do you call the male sexual organ without making it sound too graphic or corny or pornographic? I love this question.

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Symbolism in literature: Is a rose just a rose?

In her poem, “Sacred Emily,” Gertrude Stein wrote, “Rose is a rose is a rose is a rose.” This line is often interpreted as meaning things are what they are. In Stein’s view, the sentence expresses the fact that simply using the name of a thing already invokes the imagery and emotions associated with it.

In literature, objects can simply be what they are or they can symbolize something more than what they are.

A symbol is anything that hints at something else, usually something abstract, such as an idea or belief. A literary symbol is an object, a person, a situation, or an action that has a literal meaning in a story but suggests or represents other meanings.

If you want to learn more about crafting symbols in your story and how to use poetic techniques to deepen your prose, please join me this Thursday, April 21 for my writing webinar Sound and Symbol: How to Use Poetry to Deepen Your Prose, which is part of the Free Expressions Literary Series.

I’ll dive deep into how poetry can add sensory engagement to your prose.

We can have general symbols—like the aforementioned rose—and we can have specific symbols.

A general symbol is universal in its meaning. Even if the symbol was removed from a work of literature, it would still suggest a larger meaning, i.e. the rose symbolizes romantic love throughout time.

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